Research
Understanding conversational dynamics within a product or service's user community is fundamental to creating an effective word-of-mouth program. A typical engagement with BoldMouth begins with the creation of a baseline understanding of the motivation, interest, and level of social engagement around a product or service to assess appropriate metrics.
Conversational Quantification
How much are consumers talking, where are they
congregating, what are they saying, how often do they
gather?
Neighboring™
Analysis
What level of connectedness exists between the media
communities in which consumers gather?
Motivator
Mapping™
Why are consumers talking about your product, service or
brand? What do they gain from participating in such a
dialogue? What can we do to tap into those motivations to
generate relevant conversations?
Sentiment
Measurement
Is the dialogue positive or negative? What level of
energy is present in their conversation?
Enterprise Engagement
Effectiveness
How actively does your organization participate in social
media? Are bloggers or blogging policies present? Are
media budgets allocated to support these channels?