It’s just not working the way it used to. Big advertising agencies are still interested in making expensive, high-production value, entertaining spots that attempt to build brand equity through emotional connections. Big ad agencies peaked in the 1980s and have been fighting to retain their position since.

The 1990s brought the age of precision marketing. Data, technology, and analytics ruled the day. Direct and database marketing pioneered the quantitative marketing revolution. Their prominence waned as the power of the Internet as a marketing channel became apparent. With Internet advertising came the banner ads, pop-ups, and rich media e-mail.

BoldMouth is a different kind of agency. Social media requires dialogue and community building. The development of productive conversations requires research, strategy, and detailed execution. Our background in grassroots communications, direct marketing, word of mouth, and brand building allowed us to design a proprietary approach that maximizes the potential of social media to generate meaningful conversations about your brand, product, or service.