BoldMouth places primary value on engaging consumers in authentic conversations in their place of choice. Our approach is successful because we examine real behavior within social networks and media.

Different modes of media create different advertising contexts. Broadcast, for example, creates a passive audio/visual linkage, so ads are primarily narrative. Print media fosters active consumption by the reader, leading to informational ads. Social media is dialogue and user-generated, so advertising messages must be in the context of conversations.

Media consumption is increasingly shifting toward personal content created by others. It’s the decentralization of information, where people rely on message boards, online discussion forums, and blogs for information rather than TV spots. 40% of today’s consumers are creating their own entertainment. Almost 1/3 of the population says that the PC is competing with the TV for their entertainment time.

BoldMouth understands that today’s marketing happens through conversations within and across social networks. Within these dialogues, individuals examine ideas, evaluate offers, and make decisions. We translate our client’s objectives into a form and context relevant to today’s consumers. For us, it’s not about the ad, banner, spot, or art. It’s all about helping a company connect to the existing relationships where trust and advice seeking happens.